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Business Training Course Schedule | Register for social media workshops

So, you’ve been charged with getting the word out about your business or organization online. Easy, right? While many online applications and programs are easy to use (and many are free) it’s important to invest a little time learning all of the capabilities to save yourself time (and money) in the long run.

The Social Media Workshop Series is designed for anyone who wants to dedicate an afternoon to work on online presence for a business or an organization. These small, hands-on workshops are more like coaching sessions – you learn the concepts and then use the tool to work on your own business. You work at your own pace but most participants leave with a new implementation of a social media marketing ability to promote their business online.

Twitter for Business (Part I)Register

A 2-hour, non-credit class limited to 15 participants. Course Code SMTXXX.

In this class students will learn the basics of the most powerful networking site on the web: LinkedIn! How to setup a company page

  • How to build a compelling, keyword-rich profile
  • How to add products and services
  • How to build your connections
  • How to set up or join a group
  • How to add skills and get recommendations
  • The basics of a successful LinkedIn account
    1. completed profile
    2. professional photo
    3. keyword-rich descriptions that grab people’s interest, and more!

There’s a reason LinkedIn is always ranked among the top social media sites. The reason is networking!

LinkedIn: Networking on SteroidsRegister

A 2-hour, non-credit class limited to 15 participants. Course Code SMT011.

In this class students will learn the basics of the most powerful networking site on the web: LinkedIn! How to setup a company page

  • How to build a compelling, keyword-rich profile
  • How to add products and services
  • How to build your connections
  • How to set up or join a group
  • How to add skills and get recommendations
  • The basics of a successful LinkedIn account
    1. completed profile
    2. professional photo
    3. keyword-rich descriptions that grab people’s interest, and more!

There’s a reason LinkedIn is always ranked among the top social media sites. The reason is networking!


Google Analytics 101Register

A 2-hour non-credit class limited to 15 participants. Course Code SMT037.

Are you using Google Analytics? Does your organization use it? If not, you should be. This class, the first in a three-part series, was designed for students with little or no experience in Google Analytics. Students will learn everything from the ground up, starting with account setup and the tracking code installation. We’ll cover Profiles and Web Property IDs, present an in-depth look at the navigation system, how to read and print reports and how to create Goals and Conversion Funnels. Topics include:

  • What is Analytics: How does it work and what can it measure?
  • How to setup your Analytics account (the basics)
  • How to setup the tracking code
  • Web Property IDs and Profiles
  • Types of access: Admins and User
  • Deleting Users and Admins
  • Profile Settings
  • The Navigation System and Dashboard
    1. The Navigation Bar
    2. The Left Navigation
  • Standard Reports / How to Read and Download Them
    1. Data Over Time Report
    2. All Traffic Sources Report
    3. Audience Report
  • Optimizing Your Website First
  • Creating Goals and Conversions in Google Analytics
    1. What are goals?
    2. How do I find my website’s goals?
    3. What are conversions?
    4. What are conversion funnels?

Assignment: for those continuing on to the Intermediate class: identify all your website’s goals

Google Analytics – Intermediate 101 Register

A 3-hour non-credit class limited to 15 participants. Course Code SMT038.

This Intermediate class builds on the previous Google Analytics class. Students will learn how to customize metrics, setup mobile or email alerts, add annotations, create filters and profiles, use secondary dimensions, and numerous ways to slice and dice the data with pivots and Advanced Segments. Students should have an understanding of the Google Analytics interface, a website with identified goals and a linked Google Analytics account. Topics include:

  • A recap of Website Optimization / Goals & Conversions
  • Setting up Goals & Conversion Funnels (with assignments brought to class)
  • Creating Custom Alerts
  • Creating multiple Dashboards
  • How to create custom profiles for different organizations, departments or groups within your organization
  • How to setup mobile or email Alerts to notify you of anomalies to your web traffic
  • How to setup Custom Filters / How to filter internal traffic from your reports
  • How to add Custom Filters to other Profiles
  • How to use Advanced Segments
  • How to create Custom Reports
  • How to setup Annotations to mark important points along your date line
  • How to pivot the data using Secondary Dimensions

Assignment: for those continuing to the Advanced class: create at least (3) goals in Analytics; create a custom Dashboard that includes all three goals in a single menu

Google Analytics-Advanced 101Register

A 3-hour non-credit class limited to 15 participants. Course Code SMT039.

This Advanced class builds on the subjects covered in the first two classes.
Students will link their AdWords account to their Google Analytics account, learn how to use Keyword Position and Matched Search Query Reports to analyze their paid keywords, learn to setup Multi-Funnel Channel Groupings to assess the value of their social media referrals and add the tracking code to their social media links.

Online Marketing Strategies Register

A 2-hour non-credit class limited to 15 participants. Course Code SMT046.

This Advanced class builds on the subjects covered in the first two classes. Students will link their AdWords account to their Google Analytics account, learn how to use Keyword Position and Matched Search Query Reports to analyze their paid keywords, learn to setup Multi-Funnel Channel Groupings to assess the value of their social media referrals and add the tracking code to their social media links. Topics include:

  • Linking AdWords to Google Analytics
  • Performing Keyword Analysis in AdWords
  • Using Keyword Reports
  • Using Keyword Position Reports
  • Using Matched Search Query Reports (to compare paid keywords to search engine entries)
  • Adding the Google Analytics code to social media buttons
  • Understanding Multi-Funnel Channel Groupings
  • Using Multi-Funnel Channel Groupings to determine referral performance
  • Using Site Search Settings (what are visitors having difficulty finding on your site?)
  • SEO Reports
  • Social Reports
  • Segmenting Visitors

Assignment for possible Google Analytics 201 class: add the Google Analytics tracking code to your social media buttons.

Introduction to HTML5 Register

A 3-hour, non-credit class limited to 15 participants. Course Code SMT047.

The much-anticipated HTML5 is the new standard for website development. The markup language deprecates many familiar tags but it also adds new ones you’ll absolutely love! In this introductory course we’ll look at the new features and:

  • A brief history of HTML5
  • How it compares with previous versions of HTML
  • What’s changed?
  • The <canvas> tag which permits two dimensional drawing
  • The <video> and <audio> tags that make adding media content a breeze
  • Content-specific tags like the <footer>, <header>, <nav>, <article> and <section> tags
  • Browser compatibility issues when using HTML5

And much more! If you’ve heard the buzz around HTML5 and want to learn how to use it, this introductory course is for you! Register today!

Introduction to CSS3 Register

A 2-hour, non-credit class limited to 15 participants. Course Code SMT048.

This class is designed for students with little or no understanding of Cascading Style Sheets (CSS) and how to use them. Students will learn:

  • Why Cascading Style Sheets were created
  • What they do
  • The difference between internal, external and inline stylesheets
  • How to link CSS to an HTML document
  • How to use CSS to style HTML elements
  • Basic syntax
  • The difference between ID and Class Selectors
  • How to style backgrounds, fonts, links, tables, lists
  • An introduction to the grid system or “box model” using <div> and <span>tags

Seats are limited for this class so sign up now to reserve your spot!

Intermediate CSS3 Register

A 2-hour, non-credit class limited to 15 participants. Course Code SMT049.

In this course we examine the “box model” in depth and demonstrate how to layout a website with responsive CSS. Students will learn how to:

  • Add padding
  • Add margins
  • Add borders
  • Add outlines
  • Create lists and tables that will size to any device
  • Group and nest Selectors
  • Float elements
  • Use Absolute Positioning
  • Align block elements
  • Size elements
  • Set the opacity, block and inline display of images and much more!

Register today to reserve your seat!

Social Media 101Register

A 1.5-hour, non-credit class limited to 15 participants. Course Code SMT050.

This class offers a fascinating, up-to-the-minute look at Who’s Who in the world of social media. It also examines how social media has changed the business-customer relationship forever and with it, our traditional view of marketing. Students will be treated to a dazzling array of social media sites, how they stack up, where they’re headed, how they affect web traffic, and be able to decide which sites offer the most potential for marketing. It doesn’t delve into any one particular site.

Intermediate HTML5Register

A 2.0-hour, non-credit class limited to 15 participants. Course Code SMT051.

This course builds on the Introductory class with an in-depth look at the many new features and elements of HTML5, including:

  • Drag and drop (now any element can be draggable)
  • The <svg> (scalable vector graphics) tag which allows for the creation of scalable images
  • Using <canvas> coordinates and paths
  • Geolocation (that let’s you target a user’s exact location)
  • A wide variety of new input types
    1. Color
    2. Email
    3. Search
    4. Date

We’ll also discuss some “bugs” in HTML5 including rendering issues on mobile browsers and older versions of Internet Explorer. If you’re a web developer, aspiring developer, or just want to build on your knowledge of HTML5, this class was made for you. Register now to reserve your seat!

Javascript 101 Register

A 2-hour, non-credit class limited to 15 participants. Course Code SMT052.

This course is designed for students with a basic understanding of HTML and CSS but little or no previous experience with JavaScript. The course covers:

  • The history of JavaScript
  • What it is, what it can and can’t do
  • Examples of basic syntax
  • How to setup and link external JavaScript files
  • Where to place JavaScript snippets within your HTML documents
  • How to:
    1. Manipulate HTML tags
    2. Manipulate CSS styles
    3. Test inputs
    4. Create alerts

JavaScript is no longer an obscure computing language relegated to IT departments or website developers. It’s everywhere. And as cloud servers replace IT departments, it will become increasingly important to know JavaScript fundamentals. This class does just that… Reserve your seat now!

YouTube: The Ultimate Content MachineRegister

A 2-hour, non-credit class limited to 15 participants. Course Code SMT053.

We’ve all heard the stories of content going viral on YouTube. Yet many businesses still shy from this free and powerful social media giant. In the class students will learn how to setup and brand their YouTube channels, how to choose the right layout, how to upload and download media, how to convert .flv, .mp3, .mp4 and other media files for use on blogs or websites. We’ll also examine the fundamentals of viral content, how to increase the likelihood that your vids will be seen, and the importance of adding keywords to your video content.