Course Descriptions

Business Administration(E-Marketing), COC

BMT 101 Optimize Your Website– Beginning Search Engine Optimization 1 Cr Hr

Provides an understanding of how search engine optimization techniques can be used to improve a Web site and increase its traffic. Emphasis is on understanding how search engines work, the search engine operation (SEO) process, tools and techniques on how you can optimize your Web site.

BMT 105 Online Advertising–Beginning Google AdWords 1 Cr Hr

This purpose of this workshop is to provide an understanding of how to plan and create a successful online advertising campaign using Google AdWords. Emphasis will be on understanding how the AdWords system works, how campaigns should be structured, and how keyword lists and ads are developed. We also introduce Google Analytics and conversion tracking and explain the billing cycle. Prerequisite:  BMT101 Optimize Your Website Beginning Search Engine Optimization (SEO)

BMT 110 Blogging for your Business 1 Cr Hr

This workshop will provide an understanding of how to plan and create a successful blogging campaign. Promoting your business by delivering marketing messages in the form of a blog can help attract and retain customers. Blogging can be part of an online marketing campaign, which is a critical skill for today’s business owner and business student.

BMT 115 Beginning E-Mail Marketing 1 Cr Hr

This workshop will provide an understanding of how to plan an email marketing campaign. We will examine best practices for sending email messages; discuss deliverability, tracking, list building and can-spam compliance issues.

BMT 120 Social Media Madness 1 Cr Hr

This workshop will provide an understanding of what Social Media is and how it can be used in marketing your business. We will examine ways to engage social media to promote a product, brand or identity.

BUS 140 Principles of Marketing 3 Cr Hrs

Production and marketing of goods and services are the essence of economic life in any society. All organizations perform these two basic functions to satisfy their commitments to society, their customers and their owners. Marketing examines the problems of transferring title and moving goods from producer to consumer, buying, selling, storing, transporting, standardizing, financing, risk-bearing and supplying market information. The free enterprise and the government’s contribution, retailing and international marketing are discussed at length.

OPM 115 Introduction to Project Management 3 Cr Hrs

This course focuses on a holistic approach to project management.  The content deals with planning, scheduling, organizing, and controlling projects—for example, product development, construction, information systems, new businesses, and special events.  The course includes major topics of Strategy, Priorities, Organization, Project Tools, and Leadership.  Primary class emphasis is on the project management process and tools.  Project management is becoming more important in today’s world.  Mastery of key tools and concepts could give you a significant competitive advantage in the marketplace.

PHR 105 Negotiations & Relationship Management 3 Cr Hrs

This course is designed to help students understand the principles, strategies and tactics of effective negotiation and relationship management. Students will learn to identify and assess negotiation variables, develop an effective negotiation plan and implement various strategies and tactics to ethically resolve conflicts and interpersonal differences.

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