Social Media

Register for social media workshops

So, you’ve been charged with getting the word out about your business or organization online. Easy, right? While many online applications and programs are easy to use (and many are free) it’s important to invest a little time learning all of the capabilities to save yourself time (and money) in the long run.

The Social Media Workshop Series is designed for anyone who wants to dedicate an afternoon to work on online presence for a business or an organization.  These small, hands-on workshops are more like coaching sessions – you learn the concepts and then use the tool to work on your own business.  You work at your own pace but most participants leave with a new implementation of a social media marketing ability to promote their business online.

Using MailChimp for Email Marketing Register

A 4-hour, non-credit class limited to 15 participants. Course Code SMT025.

This workshop is for those who want to use email marketing to reach out to current and potential customers.

What you will learn in this 4-hour class: How to create email campaigns with MailChimp; the basics of sending HTML formatted emails; understanding your email tracking reports including opens, subscribes and bounces; how to add a subscription form to a website and how to comply with CAN-SPAM regulations.

Optimize your website, Beginning SEO Register

A 4-hour non-credit class limited to 15 participants. Course Code SMT030.

This workshop will provide an understanding of how search engine optimization (SEO) techniques can be applied to improve your website for both people and search engines, which can increase website traffic.

What you will learn in this 4-hour class: how search engines list your website; the SEO process and how to use tools to optimize your website; what your Google PageRank is; how to use free webmaster tools; creating a business listing and map with Google; how to create a baseline website optimization report and take steps towards improving your website traffic.

Google Analytics and Alerts Register

A 4-hour non-credit class limited to 15 participants. Course Code SMT035.

This workshop will provide an understanding of how to use the free Google Analytics tool to discover how people find your website, how they become customers.

What you will learn in this 4-hour class: How to create a Google Analytics account and start using it on your website; how to use the Analytics dashboard; how to analyze analytics reports and how to act on what you find. Google Analytics can also integrate your efforts with Google AdWords.

Getting Started with Google AdWords Register

A 4-hour non-credit class limited to 15 participants. Course Code SMT040.

This workshop will provide an understanding of how to plan and create an online advertising campaign with Google AdWords.

What you will learn in this 4-hour class: what pay-per-click advertising is and how AdWords can be used to reach people actively looking for information about your products and services online; creating and using an AdWords account; how to create and write effective ads; how to determine bids; how to optimize budget and conversion.

Online Marketing Register

A 4-hour non-credit class limited to 15 participants. Course Code SMT045.

This workshop will explore various options for promoting and marketing a business online. Also covered is the importance of integrating other forms of media into your online plan.

What you will learn in this 4-hour class: the various avenues for promoting a business online including social media channels, websites, blogs, mobile marketing (texting) and email marketing.

Intro to Blogging with WordPress Register

A 4-hour, non-credit class limited to 15 participants. Course Code SMT001.

This workshop will cover how to plan and create a blogging campaign using WordPress.com. This is for someone just getting started with blogging who wants to use the free site wordpress.com to host their blog.

What you will learn in this 4-hour class: How to create a free blog at WordPress.com; the basics of blogging, tagging, commenting, and moderating; how to customize your blog by installing Themes, how to add feeds to and from your blog; and how to promote your blog with optimization, social media links and using your own URL.

Installing & Customizing WordPress Register

A 4-hour, non-credit class limited to 15 participants. Course Code SMT005.

This workshop is for people who own a domain and want to either run WordPress as their website or integrate and customize a WordPress blog on their site.

What you will learn in this 4-hour class: How to install WordPress.com on popular web server hosting platforms; how to customize your blog by installing Themes; how to add feeds to and from your blog; and how to promote your blog with optimization and social media links.

Making Connections and Networking with LinkedIn Register

A 4-hour, non-credit class limited to 15 participants. Course Code SMT010.

This workshop is for professionals who want to create a LinkedIn profile or Company profile.

What you will learn in this 4-hour class:
 How to create and optimize a profile; how to use groups and “answers”; how to use third-party applications and feeds; how to use surveys; how connect with others and build your network.

Using Twitter for Business or Pleasure Register

A 4-hour, non-credit class limited to 15 participants. Course Code SMT015.

This workshop is for individuals or companies who want to use Twitter to connect with others and expand their personal or professional network.

What you will learn in this 4-hour class: How to create and customize a Twitter profile; the basics of tweeting; how to find followers; integrating links and photos; displaying a twitter badge or feed on your website or blog; using Twitter clients and third party applications.

Facebook Pages for Business Register

A 4-hour, non-credit class limited to 15 participants. Course Code SMT020.

This workshop is for individuals who want to create a business Facebook Page to interact with current and potential customers or a Facebook Group to share resources.

What you will learn in this 4-hour class: How to create and administer a company Facebook Page; the difference between Pages and Groups; how to get a custom URL; integrating a blog and adding links; creating a Facebook event; adding photo albums and video, using Facebook from a phone; how to feed Facebook updates to Twitter and how to get starting creating a custom landing page for Facebook.