EMarketing – Social Media Workshops

Register Register for your choice of EMarketing and Social Media Workshops today!

The Social Media Workshop Series is designed for anyone who wants to dedicate an afternoon to work on online presence for a business or an organization. These small, hands-on workshops are more like coaching sessions – you learn the concepts and then use the tool to work on your own business. You work at your own pace but most participants leave with a new implementation of a social media marketing ability to promote their business online.

So, you’ve been charged with getting the word out about your business or organization online. Easy, right? While many online applications and programs are easy to use (and many are free) it’s important to invest a little time learning all of the capabilities to save yourself time (and money) in the long run.

Social Media Workshop Series

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How to Market Your Business on Pinterest – 01/16/13


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Date: Wed. Jan. 13, 2013 Instructor: Andrea Feodorov
Course Duration: 1.5 hrs Prerequisites: none

This class presents a comprehensive in-depth look at Pinterest, the photo sharing site that came out of nowhere to place third behind Facebook and Twitter. Pinterest now drives more traffic to websites than YouTube, LinkedIn and Google+ combined. Students will learn the Pinterest interface, how to successfully market their products and services on Pinterest, and how to use Pinerly to start, track and measure the effectiveness of Pinterest campaigns. The topics include:

  • A description of Pinterest, how it works and why it drives so much web traffic
  • How to setup your Pinterest account properly
  • How to link your Pinterest account with your Facebook and Twitter accounts
  • How to properly install the Pin It button
  • The Pinterest lexicon
  • How to pin images so they link to the page you want
  • The basics of pinning and uploading images
  • Creating pinboards that get followed!
  • The importance of Infographics
  • Some dos and don’ts about uploading images
  • How to create campaigns in Reachli to track your Pinterest metrics
  • How to add your product photos to Pinterest’s “Gift” section
  • How to check what’s “trending” on Pinterest
  • Where to get more information

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Pinterest Hands-on Workshop – 01/23/30


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Date: Wed. Jan 23, 2013 Instructor: Andrea Feodorov
Course Duration: 2.0 hrs Prerequisites: Completed Pinterest 101; linked Reachli account

This class was designed by popular demand to walk students through the process of establishing and using a Pinterest account. It also shows how to promote products and services on Pinterest, what to do if your site doesn’t have images and copyright information. By the end of class, students will have a customized Pinterest, know how to leverage the power of Pinterest, create, track and monitor their “pins” as campaigns on Pinerly, and use online repositories. The one-on-one instruction includes:

  • Adding the Pin It button on your mobile device or PC
  • The correct way to upload images (assessing image size, POV, etc)
  • Types of images that do best on Pinterest
  • Help with creating pinboards
  • Help with adding commentary to images
  • Help adding images to Pinterest’s “Gift” section
  • Help using Pinerly to add or track campaigns
  • How to link images that aren’t on your website

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Twitter for Business (Part I) – 01/30/13


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Date: Wed. Jan 30, 2013 Instructor: Andrea Feodorov
Course Duration: 2.0 hrs Prerequisites: none

This is the first of a two-part class designed for businesses or individuals with limited experience with Twitter. Students will learn the basics of tweeting, how to navigate the Twitter interface, how to find followers, how to share photos, links and videos, the types of tweets, and much more. It includes:

  • A description and brief history of Twitter
  • How to setup a Twitter account
  • An in-depth look at each feature of the Twitter Interface
    • Home (and the various timelines)
    • @Connect (Mentions & Interactions)
    • #Discover (fast breaking news)
    • Me (the newest button)
    • Settings (including Profile, Design, Mobile integration, Passwords and Security)
    • The Basics of Tweeting
      • How does it work?
      • The difference between Replies, Mentions, ReTweets and Favorites
      • Adding links and photos
      • How to find followers

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Twitter for Business (Part II) – 02/06/13


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Date: Wed. Feb 6, 2013 Instructor: Andrea Feodorov
Course Duration: 2.0 hrs Prerequisites: completed Twitter for Business (Part 1)

Part II takes students to the next level on Twitter. Students will learn how to customize their Twitter page using the newest Twitter format, how to upload custom designed headers, the power of “live tweeting” and how to live tweet an event using Twitterfall. We’ll discuss buttons and widgets, how to create your own #’s and use them to create buzz, and why “trending” is important. The class includes:

  • How to create a custom Twitter background
  • The types twitter of buttons and widgets
  • How to add a twitter badge or widget to your website or blog
  • Third party clients and applications (for both mobile and desktop devices)
  • Creating and subscribing to Lists
  • The Hashtag and How To Use It to Leverage Your Event
  • The Basics of Live Tweeting
  • How to Live-Tweet an Event with Twitterfall
  • How to condense links quickly while tweeting

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Google AdWords 101 – 02/13/13


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Date: Wed. Feb 13, 2013 Instructor: Andrea Feodorov
Course Duration: 2.0 hrs Prerequisites: none

This class was developed for businesses and individuals with little or no Google AdWords experience who may be considering online advertising. The class presents an in-depth look at the AdWords interface including the Traffic Estimator and Keyword Research Tools. Students will learn the types of ads supported by AdWords, how to start their first campaign, how to bid for keywords, the pricing models and much more. We’ll even examine how AdWords can measure the effectiveness of TV campaigns!

  • Why Online Ads?
  • The Types of Online Ads
  • Ad Types Supported in AdWords
  • AdWords Terminology
  • The AdWords Structure
  • How to setup your AdWords account
  • The AdWords Interface
  • How to link your AdWords account to Analytics
  • Organizing Your Campaigns
  • Creating your first Campaign
  • Creating Ad Groups
  • Using the Keyword Tool
  • Using the Traffic Estimator
  • Using the Placement Tool
  • Using the New Contexual Targeting Tool
  • Using Ad Preview
  • More Resources

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Facebook’s Timeline for Business Success – 02/20/13


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Date: Wed. Feb 20, 2013 Instructor: Andrea Feodorov
Course Duration: 2.0 hrs Prerequisites: none

This course was designed for small to mid-range businesses who want to harness the power of Facebook but aren’t sure how to go about it. Students will learn how to add and delete users, delete duplicate accounts, pre-date status updates so they load automatically, administer their accounts properly, use Milestones to increase EdgeRank and much, much more. Topics include:

  • The types of accounts
  • How to setup your business account properly
  • How to delete old or duplicate accounts
  • Adding/deleting Administrators
  • An introduction to Facebook’s Timeline
  • Milestones and how to use them to increase EdgeRank
  • How to administer your timeline from the Admin Panel
  • How to decipher and download Insights reports
  • How to add and customize Apps
  • Dos and don’ts about cover photos and profiles
  • The importance of keywords in describing your business
  • How to pre-load status updates
  • Little known secrets (like why you may not have the number of “Likes” you think you do!)

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Online Marketing Strategies  -  02/27/13


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Date: Wed. Feb 27, 2013 Instructor: Andrea Feodorov
Course Duration: 2.0 hrs Prerequisites: none

This class was developed for local business entrepreneurs as an in-depth overview of current strategies for a successful marketing plan. It examines the myriad ways to optimize and expand your marketing campaigns and encompasses elements of SEO, social media, online advertising and blogging. It also demonstrates the strong ties between each element and the importance of integrating your marketing plan with your business plan. The course topics include:

  • The Components of Successful Online Marketing
  • Optimizing Your Website
    • Goals & Conversion Funnels
    • Strategic Use of Keywords
    • Mobile Friendly Design
    • Establishing Your Social Media Presence
    • Developing a Facebook Marketing Strategy
      • The Five Crucial Steps
    • Integrating Your Blog
      • Why Is a Blog Important?
    • Email Marketing
      • How to collect email addresses
      • Where to get contact info
      • How to obtain permission to email
      • How to avoid looking like SPAM
      • The types of Email Marketing
      • The importance of CTAs
      • Measuring success
    • Google AdWords
      • Campaigns
      • Ad groups
      • CPC vs CPM
      • CTR (Click-Thru-Rate)
      • Settings
      • Creating your first ad
      • Testing Keywords

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Welcome to WordPress.com - 03/06/13


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Date: Wed. Mar 6, 2013 Instructor: Andrea Feodorov
Course Duration: 2.0 hrs Prerequisites: none

This class was developed to satisfy the overwhelming requests for WordPress instruction. It focuses on WordPress.com which is by far the most popular content management system (CMS), not WordPress.org which requires self-hosting and a good understanding of phpDOC. Students will be learn the basics of WordPress, the framework’s scalability and will build a WordPress blog from the ground up. The first hour is instruction. The second hour is one-on-one assistance. Students will have access to the completed blog (including tutorial) during and after class. The topics include:

  • The WordPress interface
  • The Dashboard
  • Settings
  • Choosing a theme (for the class, we’ll use Twenty Eleven, which is by far the most popular)
  • Posts and Categories
  • Media: Uploading content like photos and videos
  • Links, Link Categories and Pages
  • Managing Comments
  • Widgets, Menus and Theme Options
  • Headers, Backgrounds & Custom Designs
  • Enabling Mobile Devices
  • Adding and Deleting Users
  • Webmaster Tools Verification
  • Settings

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The New Facebook Timeline – 03/13/13


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Date: Wed. Mar 13, 2013 Instructor: Andrea Feodorov
Course Duration: 2.0 hrs Prerequisites: none

This course presents an in-depth look at Facebook’s new Timeline format. It was designed for both business and individual users, non-profit and for-profit organizations, and clubs such as business groups, Chambers of Commerce. The course includes:

  • How to create a Facebook marketing plan (incl how to deal w/negative comments)
  • What’s new? How you can use the new features to your advantage
  • Cover photos and profiles (how to customize each)
  • Facebook Apps (what are they? How you can customize them and why they’re important)
  • How to highlight posts and add links to external webpages
  • How to pin posts to the top of the page
  • Milestones (a crucial link toward building a following)
  • The Admin Panel (how to familiarize yourself with what’s “under the hood”)
  • How to read Insights data (Post dates, types, engagement, virality, etc)
  • Contacting fans directly (yes, the rules have changed)
  • Targeting and pre-loading status updates and linking to other social media sites

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Facebook Tips & Tricks – 03/20/13


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Date: Wed. Mar 20, 2013 Instructor: Andrea Feodorov
Course Duration: 1.5 hrs Prerequisites: none

This class was developed for students who are already familiar with Facebook but want to take their accounts and interaction to the next level. The tips and tricks covered are those used by some of the largest corporations in America and are guaranteed to keep you far ahead of the competition!

  • Clickable cover photos and how to maximize their impact
  • How to build an app that links visitors directly to your website
  • How to customize apps and add an aesthetic theme to your timeline
  • How to increase your EdgeRank and keep on your fans’ News Feeds
  • How to find out how many “Likes” you really  have (hint: it’s not the number you see)
  • How to unclutter your News Feed
  • How to use Timeline’s Message button to widen your fan and subscriber base
  • How to backdate or pre-load posts (and coordinate everything from a single interface)
  • How to show different Timelines to different visitors
  • How to create effective landing pages (yes, they’re still a great way to incentivize visitors)
  • And much, much more!

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Social Media 101 - 03/27/13


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Date: Wed. Mar 27, 2013 Instructor: Andrea Feodorov
Course Duration: 1.5 hrs Prerequisites: none

With social media now well established, the question is no longer “should we participate?” it’s “which sites are right for us?” This class offers a dazzling array of social media sites, how they stack up, where they’re headed, how they can influence your web traffic and ultimately which ones are right for you. It also examines how social media has changed the way we market our goods and services and how the business-customer relationship has changed dramatically. Highlights include:

  • A description of social media and a 10,000-foot view of the “social cyberverse”
  • The implications for business (rethinking the traditional business model)
  • The challenges that face web properties (the imperative of SEO and responsive web design)
  • An up-to-the-minute catalog of the current players (including stats)
  • Which social media sites are right for you?
  • The Customer Decision Journey (the new model for customer purchasing behavior)
  • The imperative of exceptional customer service (and documenting that service)
  • The players who will win and lose as social media enters its second decade

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Google Analytics 101 – 04/03/13


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Date: Wed. Apr 3, 2013 Instructor: Andrea Feodorov, Director Social Media at The Social Analyst
Course Duration: 2.0 hrs Prerequisites: none

Are you using Google Analytics? Does your organization use it? If not, you should be. This class, the first in a three-part series, was designed for students with little or no experience in Google Analytics. Students will learn everything from the ground up, starting with account setup and the tracking code installation. We’ll cover Profiles and Web Property IDs, present an in-depth look at the navigation system, how to read and print reports and how to create Goals and Conversion Funnels. Topics include:

  • What is Analytics: How does it work and what can it measure?
  • How to setup your Analytics account (the basics)
  • How to setup the tracking code
  • Web Property IDs and Profiles
  • Types of access: Admins and User
  • Deleting Users and Admins
  • Profile Settings
  • The Navigation System and Dashboard
    • The Navigation Bar
    • The Left Navigation
    • Standard Reports / How to Read and Download Them
      • Data Over Time Report
      • All Traffic Sources Report
      • Audience Report
      • Optimizing Your Website First
      • Creating Goals and Conversions in Google Analytics
        • What are goals?
        • How do I find my website’s goals?
        • What are conversions?
        • What are conversion funnels?

Assignment: for those continuing on to the Intermediate class: identify all your website’s goals

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Google Analytics : Intermediate 101 – 04/10/13


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Date: Apr 10, 2013 Instructor: Andrea Feodorov
Course Duration: 3.0 hrs Prerequisites: Google Analytics 101 (recommended)

This Intermediate class builds on the previous Google Analytics class. Students will learn how to customize metrics, setup mobile or email alerts,  add annotations, create filters and profiles, use secondary dimensions, and numerous ways to slice and dice the data with pivots and Advanced Segments. Students should have an understanding of the Google Analytics interface, a website with identified goals and a linked Google Analytics account. Topics include:

  • A recap of Website Optimization / Goals & Conversions
  • Setting up Goals & Conversion Funnels (with assignments brought to class)
  • Creating Custom Alerts
  • Creating multiple Dashboards
  • How to create custom profiles for different organizations, departments or groups within your organization
  • How to setup mobile or email Alerts to notify you of anomalies to your web traffic
  • How to setup Custom Filters / How to filter internal traffic from your reports
  • How to add Custom Filters to other Profiles
  • How to use Advanced Segments
  • How to create Custom Reports
  • How to setup Annotations to mark important points along your date line
  • How to pivot the data using Secondary Dimensions

Assignment: for those continuing to the Advanced class: create at least (3) goals in Analytics; create a custom Dashboard that includes all three goals in a single menu;

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Google Analytics: Advanced 101 – 04/17/13


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Date: Apr 17, 2013 Instructor: Andrea Feodorov
Course Duration: 3.0 hrs Prerequisites: Google Analytics Intermediate recommended; At least (3) goals established; some basic understanding of javascript would be helpful

This Advanced class builds on the subjects covered in the first two classes. Students will link their AdWords account to their Google Analytics account, learn how to use Keyword Position and Matched Search Query Reports to analyze their paid keywords, learn to setup Multi-Funnel Channel Groupings to assess the value of their social media referrals and add the tracking code to their social media links. Topics include:

  • Linking AdWords to Google Analytics
  • Performing Keyword Analysis in AdWords
  • Using Keyword Reports
  • Using Keyword Position Reports
  • Using Matched Search Query Reports (to compare paid keywords to search engine entries)
  • Adding the Google Analytics code to social media buttons
  • Understanding Multi-Funnel Channel Groupings
  • Using Multi-Funnel Channel Groupings to determine referral performance
  • Using Site Search Settings (what are visitors having difficulty finding on your site?)
  • SEO Reports
  • Social Reports
  • Segmenting Visitors

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Introduction to HTML5 – 04/24/13


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Date: Apr 24, 2013 Instructor: Andrea Feodorov
Course Duration: 3.0 hrs Prerequisites: none

The much-anticipated HTML5 is the new standard for website development. The markup language deprecates many familiar tags but it also adds new ones you’ll absolutely love! In this introductory course we’ll look at the new features and:

  • A brief history of HTML5
  • How it compares with previous versions of HTML
  • What’s changed?
  • The <canvas> tag which permits two dimensional drawing
  • The <video> and <audio> tags that make adding media content a breeze
  • Content-specific tags like the <footer> <header> <nav> <article> and <section> tags.
  • Browser compatibility issues when using HTML5

And much more! If you’ve heard the buzz around HTML5 and want to learn how to use it, this introductory course is for you!   

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Introduction to CSS3 – 05/01/13


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Date: May 1, 2013 Instructor: Andrea Feodorov
Course Duration: 2.0 hrs Prerequisites: An understanding of basic HTML

This class is designed for students with little or no understanding of Cascading Style Sheets (CSS) and how to use them. Students will learn:

  • Why Cascading Style Sheets were created
  • What they do
  • The difference between internal, external and inline stylesheets
  • How to link CSS to an HTML document
  • How to use CSS to style HTML elements
  • Basic syntax
  • The difference between ID and Class Selectors
  • How to style backgrounds, fonts, links, tables, lists
  • An introduction to the grid system or “box model” using <div> and <span> tags

Seats are limited for this class so sign up now to reserve your spot!

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Intermediate CSS3 – 05/08/13


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Date: May 8, 2013 Instructor: Andrea Feodorov
Course Duration: 2.0 hrs Prerequisites: Understanding of basic HTML and CSS

In this course we examine the “box model” in depth and demonstrate how to layout a website with responsive CSS. Students will learn how to:

  • Add padding
  • Add margins
  • Add borders
  • Add outlines
  • Create lists and tables that will size to any device
  • Group and nest Selectors
  • Float elements
  • Use Absolute Positioning
  • Align block elements
  • Size elements
  • Set the opacity, block and inline display of images and much more!

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Intermediate HTML5 – 05/15/13


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Date: Mar 15, 2013 Instructor: Andrea Feodorov
Course Duration: 2.0 hrs Prerequisites: Introduction to HTML5 or equivalent

This course builds on the Introductory class with an in-depth look at the many new features and elements of HTML5, including:

  • Drag and drop (now any element can be draggable)
  • The <svg> (scalable vector graphics) tag which allows for the creation of scalable images
  • Using <canvas> coordinates and paths
  • Geolocation (that let’s you target a user’s exact location)
  • A wide variety of new input types
    • Color
    • Email
    • Search
    • Date

We’ll also discuss some “bugs” in HTML5 including rendering issues on mobile browsers and older versions of Internet Explorer. If you’re a web developer, aspiring developer, or just want to build on your knowledge of HTML5, this class was made for you.  Register now to reserve your seat!

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JavaScript 101 – 05/22/13


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Date: May 22, 2013 Instructor: Andrea Feodorov
Course Duration: 2.0 hrs Prerequisites:Basic understanding of HTML and CSS; Notepad++ and WAMP would be helpful

This course is designed for students with a basic understanding of HTML and CSS but little or no previous experience with JavaScript. The course covers:

  • The history of JavaScript
  • What it is, what it can and can’t do
  • Examples of basic syntax
  • How to setup and link external JavaScript files
  • Where to place JavaScript snippets within your HTML documents
  • How to:
    • Manipulate HTML tags
    • Manipulate CSS styles
    • Test inputs
    • Create alerts

JavaScript is no longer an obscure computing language relegated to  IT departments or website developers. It’s everywhere. And as cloud servers replace IT departments, it will become increasingly important to know JavaScript fundamentals. This class does just that…  Reserve your seat now!

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LinkedIn: Networking on Steroids – 05/29/13


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Date: Mar 29, 2013 Instructor: Andrea Feodorov
Course Duration: 2.0 hrs Prerequisites:none

In this class students will learn the basics of the most powerful networking site on the web: LinkedIn! How to setup a company page

  • How to build a compelling, keyword-rich profile
  • How to add products and services
  • How to build your connections
  • How to set up or join a group
  • How to add skills and get recommendations
  • The basics of a successful LinkedIn account
    • completed profile
    • professional photo
    • keyword-rich descriptions that grab people’s interest, and more!

There’s a reason LinkedIn is always ranked among the top social media sites. The reason is networking!

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YouTube: The Ultimate Content Machine – 06/05/13


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Date: June 5, 2013 Instructor: Andrea Feodorov
Course Duration: 2.0 hrs Prerequisites:none

We’ve all heard the stories of content that went viral on YouTube. Yet many businesses still neglect the most powerful (free) social media site in the world. In the class, we’ll explain why YouTube is too important to neglect. We’ll also demonstrate:

  • How to setup, brand and promote your YouTube channel
  • How to choose or customize your layout (consistent branding)
  • How to upload and download media (media types, categories, searchability)
  • How to convert .flv, .mp3, .mp4 and other media files for use on blogs or websites
  • The fundamentals of viral content (how to make your videos more “sharable”)
  • How to increase the likelihood your vids will be seen (marketing)
  • The importance of adding keywords to video content (search engine optimization)

YouTube isn’t a fad. It’s the most important web traffic driver online. This course is highly recommended.

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How To Drive Web Traffic With Social Media - 06/12/13


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Date: June 12, 2013 Instructor: Andrea Feodorov
Course Duration: 2.0 hrs Prerequisites:none

We’ve all heard the success stories about social media. But without a clear understanding of the new marketing model, a website that grabs and engages visitors, a marketing plan that defines success, and a workforce empowered to interact with customers, that success may remain elusive at best. But it doesn’t have to be that way! This class shows exactly how to leverage social media and drive web traffic…

  • Is your website ready for prime time?
  • Does it render properly on multiple devices?
  • What steps can you take to ensure it does?
  • What steps can you take to ensure the highest possible Google Rank?
  • How has marketing changed with the era of social media?
  • How can you leverage that change?
  • What social media platforms are right for me?
  • Which ones drive the most web traffic?
  • How can I track our marketing ROI (to the penny)?
  • What type of marketing campaigns are driving the traffic?

This up-to-the-minute, fact-filled look at web design, social media and the new marketing model is a must for anyone even remotely involved in marketing. Seats went in less than two weeks the last time it was held. Can you afford to let your competitors take this class without you?

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