Social, Real-time & Location-based media by David Kamerer #PRevolution

Outlining key points from David’s presentation at #PRevolution social media workshop today at the Red Cross in Wichita. For more follow the #PRevolution hashtag on Twitter.    

David Kamerer of Loyola University speaks at #PRevolution

David Kamerer of Loyola University speaks at #PRevolution

 

 Using Facebook as an engagement tool

  • Of the top  10 websites, Facebook has by far the most time spent on the site.
  • You can use FBML to customize Facebook.
  • Facebook branding – your logo/profile pic can be up to 200 pixels wide and 600 pixels tall.
  • Facebook has built in analytics for Pages.
  • Facebook trends include Facebook everywhere, mobile access and privacy pushback.

This is the beginning of the end of Twitter. 

- David speaking in reference to Twitter’s new look. He used the example of “when you buy an economy car, and they start loading it up, its no longer an economy car”.    

Mobile Trends

  • Rise of Android
  • Fragmented marketplace
  • Coupons on handset
  • Mobile to IRL
  • Mobile transactions

Work to do:  

  • Mobile strategy for web
  • Go Online / Go Offline – consider IRL relationships
  • Create custom Google map for your business, Yahoo map and Bing business listing

Augmented Reality

  • Layar – has a free Android app

Looking forward

  • The splinternet
  • HTML5
  • 4G/prevalent WiFi
  • Tablets
  • Multi-touch
  • Video

#PRevolution attendees and Virgo girls
#PRevolution attendees and Virgo girls Mia, Cat, Deanna and Katie
 

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